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Jason Silver

Web Development by CrookedBush.com Inc.

2020 | 2019 | 2018 | 2017 | 2016 | 2015 |

Thoughts and Reflections on Scripture

2020

July

Friday, July 10th, 2020
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Spirituality is the "next big thing" in millenial-focused marketing, according to a chief creative and commercial officer of a large, successful company in the United States.

It's no secret that those born between '81 and '96 have mostly turned away from organized religion (over 40% according to Pew). But what might be a surprise is how quickly corporations have stepped in to fill the void! Whether it's Google or Gucci, political and social activism– as well as spiritual stances– seem to be selling.

If you search for spirituality in business, you'll find many articles referring to the importance of companies fostering a spiritual aspect to their work. The irreligious who belong to the millenial generation seem to respond well to corporate spirituality.

But why would that even be effective to people who don't believe in God? Haven't they turned their back on the supernatural?

As it turns out, people who abandon belief in organized religion most often substitute that faith with some sort of personalized, individualized, homemade belief structure. Instead of Jesus Christ, they say they believe in angels, the universe, or even extraterrestrial caretakers.

We all have a hunger for food, but humanity is now accepting that we also have a hunger for meaning. It's becoming harder and harder to deny one's own spirituality.

If you're in this age group, let me encourage you to think bigger than yourself. While it might be appealing to design your own religion, the beneficial qualities of faith, such as accountability, community, and unity with other believers will be lacking.

There's a reason world religions have survived for millenia: they do what they aim to. I invite you to call out to God, and ask him to speak to you. I invite you to open your mind to the possibility you may have been wrong. As Jesus said, take up your cross– carry a great responsibility– and follow Him.

Amen