The way most search engines work now, is to rate how important your page is by how many people are linking to it. It’s called site “popularity.”

The best way to start getting higher in the search engines for your topic, is to comment on lots of other similarly themed sites, with the hope that they will, in response to your comment, find your content and link to it because of it’s intrinsic value.

There are all kinds of ways to get links back to you by devious means, but they tend to have either short-lived, or harmful effects. Search engines recognize these sorts of links as being a type of spam— you can possibly have your site blocked by search engines.

My trick? I subscribe to custom search engine RSS feeds for various keywords, so that when posts and articles are made anywhere on the Internet about these keywords, I can go and leave a comment. Often comment boxes will allow you to leave a URL, and so always leave yours when you respond.

By doing this, a link from sites relating to your keywords will be pointing back to you, and if your comment is informative, actual visitors might follow your link when they read your comment.

Just remember: don’t make your comment look spammy, or advertisement based at all.

For marketing on the Internet, location, location, location is better said as “Content, content, content.”

Hope this helps!
Jason Silver

~Jason

Did you enjoy?

~Jason

It put me off instantly… a worship leaders primary job is to lead a congregation in worship. I’m convinced that a worship leader’s abilities need to be focused first and foremost on understanding the true nature of worship. Secondarily, they should have good skills in leading a team of musicians, and thirdly, their ability to organize and optimize resources in the congregation should be strong and proven. Stylistic choices are important, but they are not most important.

Today, after some initial niceties, he asked me again if I could be edgier than I appeared in my videos. I stopped him right there and as politely as possible said I wasn’t interested in pursuing the interview any further.

Though it makes me sad that the right church job has not come along, I am glad that I have been given the wisdom to recognize these problems early on. I can’t imagine working for someone whose first concern, and leading question is so shallow. Of course I can play edgier music! What a dumb question! I’ve got the track record and success to prove it.

Part of me wishes we had taken the job offer in Oakville which was made around the time we left Philpott. After the Philpott fiasco, we found ourselves licking wounds and struggling with bitterness. We weren’t in the right place to lead any church from a position of strength. The strength has returned now, so if God provides and everything seems to be in “alignment,” we’ll be ready to return to vocational ministry.

As the Archdeacon said at church this morning, the ministry is about people. It is not about buildings, music, procedures, or any other related activity. It’s all about people.

~Jason

Jenn Lewis is amazing on that cello. And Kristen McMullen rocked on the violin too.

We even had Zack Oaster playing percussion on some inverted pails… believe it or not, it sounded tres cool. Tonight Zach is going to record the night on video.

We decided to rehearse on the front lawn, since it seemed kind of stuffy and humid in the house. I also wanted to get a feeling of how it would carry with acoustic instruments outside. So we set up the piano and mic, and then Jenn on the cello sat on my driveway with the post of her cello resting on a tree root. Kristen sat on the front step with Zach.

I hope you’re thinking of coming to the gig at Freeway tonight… I know you’ll have a great time! It’s at the corner of King and Wellington, near the big “DOWNTOWN” sign.

See you there?

~Jason

Give it a listen, you’ll enjoy the other tunes too.

~Jason